In the scorching heat of London, the ice cream industry faces a unique challenge. While many might assume it's a boom time for ice cream sellers, the reality is quite the opposite for Gus Bodur, the legendary 'Ice Cream Man' of north-west London. Known affectionately as Gussy, he's been in the trade for over 50 years, but even he admits that this heatwave is pushing things to a new level.
A Family Affair
Gus, now 62, started his journey in the trade alongside his father, who emigrated from Cyprus and began selling fresh fruit and ice cream from a stall in Piccadilly Circus in the late 1950s. Gus joined the business at 14, serving ice cream from milk crates, and eventually took over the Piccadilly stall for an ice cream van. Today, the family enterprise spans three generations, with Gus's children actively involved.
The Heat Challenge
The warm weather poses a unique problem for Gussy's operation. The van, known as the 'glasshouse', becomes an oven, and the machines struggle to keep slushies frozen, pumping out even more heat. Gus acknowledges the challenge, stating, 'It's a bit tricky because we depend on the hot weather, but this heatwave has taken it to another level. All ice cream sellers are struggling.'
A Community Favorite
Gus takes pride in his community-centric approach. He frequently encounters adults who remember buying ice creams from him as children, now returning with their own families. He describes the community as 'amazing', praising the respect and politeness of the children and crediting their parents for raising them well.
Staying Cool
To combat the heat, Gus employs various strategies. He recommends a wet flannel on his head and plenty of water, but also suggests a cup of tea. Despite the challenges, he remains positive, stating, 'We're just soldiers and we're trying to do the best that we can.'
Family Legacy
Gus's children, Chloe and Oliver, are actively contributing to the family business. Chloe owns her own van, while Oliver works in the van and at the family-owned parlour in Brent Cross Town. Jaya, son-in-law, develops recipes and makes ice cream for the business. The family's ultimate goal is to have their products stocked on supermarket shelves, creating a lasting legacy for Gus and his father's hard work.
Conclusion
As the heatwave continues, Gussy's Ice Cream continues to thrive, thanks to the dedication of Gus and his family. Their story highlights the resilience and adaptability of small businesses in the face of unexpected challenges, and the power of a strong family bond in creating a lasting legacy.
